Released on = August 19, 2007, 4:19 am

Press Release Author = Gamebience

Industry = Software

Press Release Summary = Canada-based games publisher Gamebience acquires exclusive
worldwide rights of Mike Hussey to promote its products

Press Release Body = Toronto, Canada
August 20, 2007

Canada-based games developer and publisher GamebienceT today announced Mike Hussey\'s
association with its upcoming game, Cricket Life 2007-08 (\'Cricket Life 08\').
Australia\'s Hussey, who is also popularly known as \'Mr Cricket\', will be exclusively
endorsing personal computer editions of Cricket Life 08 title.

George Fredericks, Public Relations Manager, GamebienceT, expressed his excitement
on signing this deal with Hussey, who is currently rated 3rd in the world\'s top ten
one-day cricket batsmen rankings. \"Cricket Life 2007-08 is a game about experiencing
a cricketer\'s life and we are delighted to associate Mike with this game, who has so
quickly risen to international fame while facing a lot of challenges enroute to
success.\", said George.

Johnny Whitmore, Director of Stellar Group LimitedT who work on behalf of Mike
Hussey, said, \" Mike is currently recognized as one of the best batsmen in world
cricket and it is fitting that he should be associated with such a fantastic and
unique game. Mike is looking forward to his role and he will prove to be an
outstanding ambassador for Cricket Life 08.\"

As a result of this agreement with The Stellar Group LimitedT, United Kingdom,
GamebienceT has acquired exclusive worldwide rights in the PC-gaming platform. This
shall include promotional appearance(s) of Hussey and the rights to the use of his
name, images and attributes in the duration of the contract.

When asked to comment about the game, Hussey said, \"I am fascinated by the inspiring
storyline of Cricket Life 08. The concept of living and experiencing a virtual life
of a cricketer is appealing and I am confident that the gamers will enjoy playing
this game.\"

Packed with stimulating excitement, impelling gameplay and in-depth graphics, the
Mike Hussey-endorsed Cricket Life 08 is scheduled to be released shortly in the
PC-platform. This will be the first time a cricket game is going to be released in a
2-DVD pack with over 8GB of game content.

Cricket Life 08 features a double treat for cricket lovers, allowing them to not
only play a cricket game, but to live a virtual life as a cricketer and experience
the peaks and troughs of his life. The game features over 40 stadia from all over
the world and allows the gamer to achieve success in professional and personal life
while facing a wide range of difficulties including injuries, media scandals, team
rivalries.

Cricket Life 08 combines elements from sports, business, strategy, management,
simulation genre into a single game. The gamer can decide which sponsorship and
media contracts to sign, handle team contract issues, hire and fire managers and
personal coaches, and even select a sports management firm to represent him in
marketing deals, thus giving a unique experience to the gamer.

About Gamebience

GamebienceT is a developer and publisher of interactive games based in Canada.
Cricket Life 2007-08 (\'Cricket Life 08\'), a sports, management, strategy and life
simulation game that allows gamers to experience a cricketer\'s life, endorsed by
Mike Hussey.

About Stellar Group
The Stellar Group LimitedT is a global sports management consultancy that provides
professional sportsmen and women with a full range of services to ensure that their
interests are wholeheartedly and efficiently represented. The Company has become one
of the leading sports agencies in Europe, working with over 500 professional
sportsmen and women.



Web Site = http://www.gamebience.com

Contact Details = Contact Gamebience:
George Fredericks
PR Manager
gfredericks@gamebience.com
www.gamebience.com